I’m a huge believer in being authentic, adding value, being consistent and staying visible – but how do you balance that with taking time out over the summer to re-charge? I asked the fabulous Emma Rundle to write this guest blog to help us find ways to stay visible online while also taking some valuable time out this summer.
Emma shares some ways to keep the social media feeds happy while hopefully making some valuable time for you too; because it’s so important to have a break to manage overwhelm by having an effective, and efficient, business which keeps on going whilst you take a break.
5 easy content tips to keep you visible during summer
If you’re wanting to take a little extra time to get out and about over summer, business blogging might not be top of your agenda. But, as a business owner, it’s important to stay visible, even if you’re just in a holding pattern until September. So, here are 5 ways you can create quick, easy content which keeps your audience engaged while you take some much-needed time out.
1. Commentary blogs
Commentary blogs are a real gift when it comes to creating quality content in a fraction of the time. They are simply a short summary of your experience or opinion above a link to a third-party article which corroborates your view.
These blogs keep your content fresh by injecting a different style and tone and they build credibility through external supporting evidence for your perspective.
Always add a link to the original article and credit the author in a tag if you’re posting on social media as this can lead to wider reach and more shares.
2. Behind the scenes
A good way of minimising time spent creating content is to use what’s around you. People love to find out about the person behind a business so post something about your holiday activities or scenic views. You don’t have to share too much, just a comment on the change of scene and taking some time out is a great message for your clients.
If in doubt, pet posts are massive on social media! A shot of a dog walk or your budgie having a bath will keep your audience wanting more. We’re so British.
3. One from the archives
In the interests of repurposing as well as saving time, why not work through your old blogs and repost some. You can do this on an ad-hoc basis or use a tag such as #throwbackthursday (#tbt).
Just add a short intro paragraph letting people know it’s one from the archives and away you go – quality content you can guarantee not everyone saw the first time around.
Always one of my favourite types of content, a good testimonial is a powerful thing. If you’re anything like me, some of your quieter summer period might be spent following and chasing things and any testimonials or reviews that come in can be put to good use as summer content.
To make a slightly longer piece of content, add some bullet points summarising the work you did for the client so that the post becomes a mini case study.
5. Back to basics
Don’t forget to go back to basics every now and again and remind people how you can help. You might be able to give seasonal guidance or simply remind people of your services (don’t forget to link to your website to drive the traffic). It’s quick and easy and something you can no doubt write in your sleep (or while sunbathing!) and a great way to remind your audience that you’re there.
The trick is to keep it simple when you’re trying to have a little downtime. Content creation doesn’t have to be difficult – try out some of these ideas and relax in the knowledge that while you build your tan, your business is building credibility and followers!
Emma is a copy and content writer who specialises in helping coaches to communicate and build their business. She runs Melting Pot Creations while also running around after her two girls, aged 8 and nearly 10. A self-confessed word-nerd, she’s always happy to chat blogging, case studies, website copy or newsletters. You can find her on firstname.lastname@example.org, 07543 512614, on LinkedIn at https://www.linkedin.com/in/copywritingbyemma/ or possibly in the garden for the next couple of weeks.