I asked the fabulous Emma Rundle to write this guest blog to help us find ways to stay visible online during busy periods or when you want to take time out of your business.
I’m a big believer in managing overwhelm by having an effective and efficient business. So, here are some ways to keep the social media feeds happy while hopefully making some valuable time for you too.
5 easy content tips to keep you visible with minimum effort
If you’re wanting to reduce the load a little, whether because you are too busy or want a break, business blogging might not be top of your agenda. But, as a business owner, it’s important to stay visible, even if you’re just in a holding pattern. So, here are 5 ways you can create quick, easy content which keeps your audience engaged while you focus elsewhere.
1. Commentary blogs
Commentary blogs are a real gift when it comes to creating quality content in a fraction of the time. They are simply a short summary of your experience or opinion above a link to a third-party article which corroborates your view.
These blogs keep your content fresh by injecting a different style and tone and they build credibility through external supporting evidence for your perspective.
Always add a link to the original article and credit the author in a tag if you’re posting on social media as this can lead to wider reach and more shares.
2. Behind the scenes
A good way of minimising time spent creating content is to use what’s around you. People love to find out about the person behind a business so post something about your holiday activities or scenic views. You don’t have to share too much, just a comment on the change of scene and taking some time out is a great message for your clients.
If in doubt, pet posts are massive on social media! A shot of a dog walk or your budgie having a bath will keep your audience wanting more. We’re so British.
3. One from the archives
In the interests of repurposing as well as saving time, why not work through your old blogs and repost some. You can do this on an ad-hoc basis or use a tag such as #throwbackthursday (#tbt).
Just add a short intro paragraph letting people know it’s one from the archives and away you go – quality content you can guarantee not everyone saw the first time around.
Always one of my favourite types of content, a good testimonial is a powerful thing. Try to remember to ask all your clients for a review once their project is finished and you’ll then have lots of great content to share.
To make a slightly longer piece of content, add some bullet points summarising the work you did for the client so that the post becomes a mini case study.
5. Back to basics
Don’t forget to go back to basics every now and again and remind people how you can help. Don’t forget to link to your website to drive the traffic. It’s quick and easy and something you can no doubt write in your sleep and a great way to remind your audience that you’re there.
The trick is to keep it simple when you’re trying to balance your time. Content creation doesn’t have to be difficult – try out some of these ideas and relax in the knowledge that even if you’re focused elsewhere, your business is building credibility and followers!
Emma is a copy and content writer who specialises in helping coaches to communicate and build their business. She runs Melting Pot Creations while also running around after her two girls, aged 8 and nearly 10. A self-confessed word-nerd, she’s always happy to chat blogging, case studies, website copy or newsletters. You can find her on firstname.lastname@example.org, 07543 512614, on LinkedIn at https://www.linkedin.com/in/copywritingbyemma/.
It might not have escaped your notice that, at Blake Consultants, we’re passionate about processes. If we’ve piqued your interest, why not get in touch and set up a discovery call to liberate your business and get the gift of time?