Twitter – a Real Opportunity for Businesses
There are a massive 500 Million Tweets sent a day, there are 328 Million active users a month and 80% of users interact with Twitter on a mobile.
There is clearly, therefore, real opportunity to grow a business by having a presence on this popular social media platform as part of your marketing strategy.
Many people are, however, daunted by Twitter and don’t know where to start or how to continue raising their profile once they have started.
I really like Twitter – it’s how my highest paying clients have found me.
Twitter also gives me the chance to interact with people from all over the world, they just pop up in my Timeline – a whole world of interesting characters, their businesses, thoughts and shared interests are right there, in front of me on my laptop, tablet and phone.
However, things changed a few months ago and now by default, Twitter decides through its algorithms what users would like to see. This is based on interactions you have previously made.
I missed seeing all the (granted) sometimes random tweets that used to appear, I think that one of the great things about Twitter is the chance to connect with people you didn’t even know you were looking for. So I decided to look into it and see how easy it would be to change it back and the good news is that it is very easy! Find out how in Tip #3 below.
The aim of this blog is to help users make the most of this exciting and popular social media platform ….
Follow the 8 Tips below to grow your business by increasing your presence on Twitter:
Tip #1: Build your presence by interacting with Followers, Industry Leaders, Experts – Reply, Retweet, Quote with a comment and Like often.
Because of the changes in the algorithms and the appearance of users’ Timelines it is more important than ever to interact with other Twitter users and most importantly those users whose Timelines you want to appear on.
Tip #2: Position the @username of the person you are mentioning within the body of the Tweet.
By positioning the @username in the body of the Tweet the mentioned persons’ Followers will see it – however, if the username is at the start only that user will see it. You can also get round this put a “.” before the user’s name.
Again, this is even more vital with the changes to the Algorithms.
Tip #3: If you aren’t keen on Twitter deciding which Tweets you see on your Timeline, you can change it.
It really is a very quick thing to do – simply go to Settings, then scroll down to Content and un-check the Timeline box:
Save your changes and see the difference – and if you prefer the algorithms deciding what you would like to see its easy to change back.
Tip #4: Retweet (RT) and Quote Tweets (from mobile) to share interesting Tweets, when you do this mention the originator.
By mentioning the originator of the Tweet in your Retweet or Quoted Tweet you are interacting and so increasing your chances of appearing on their Timeline, as well as it being a really nice thing to do 😉
Tip #5: Use images in your Tweets, have a Header & Profile photo. Recommended dimensions by @CoSchedule.
Twitter didn’t used to be thought of as a Social Media tool to which you could add images – but you can and according to @CoSchedule:
Adding images to your tweets not only gets you 18% more clicks, but also 89% more favorites, and 150% more retweets
The dimensions for your Twitter images are shown here:
For loads of excellent tips check out their Blog: How To Make The Best Social Media Images The Easy Way (+ 84 Free Images)
Tip #6: Use #Hashtags so that others can find you by searching on a subject you are tweeting about 🙂
If you don’t use Hashtags others will not see your Tweets, it’s that simple. Users search on Hashtags to find conversations that they are interested in – so if you don’t use them, people won’t find you and interact with you.
Use a word which is relevant and only use 2 or 3 Hashtags in a Tweet.
Use #Hashtags in your Tweets to ensure other users can find you 🙂 #Twitter #Marketing @JuliaBCL
Tip #7: Make use of Twitter Lists – see relevant Tweets by creating/adding to your own & subscribing to others.
By making use of Twitter lists you can create your own Timeline which contains Tweets from those on the list which are pertinent to the subject area of the list. For example, I have a “CRM” list to which I am gradually adding people who say interesting things about CRM 🙂
Create your own bespoke Timeline by making the most of #Twitter Lists, find out more plus another 7 #TwitterTips here 🙂 @JuliaBCL
Tip #8: When to Tweet?
So when is the best time to Tweet? Research carried out in the States shows that it is on a Wednesday at 12noon or between 5pm and 6pm!
Find out more in another incredibly good @CoSchedule Blog: Best Times to Post on Social Media
When is the best time to post on #Twitter & other #SocialMedia? Find out here and 7 other top #TwitterTips to raise your business visibility @JuliaBCL
I help businesses grow. I can help you raise awareness of your business on Twitter – make the most of the 100 Million users a day on this popular social media platform.
If you would like to have a chat to find out more then I would be delighted to hear from you. Please contact me by clicking here.
Have fun 🙂