Are you reflecting your knowledge back? I often talk about the importance of knowing your Ideal Client is and having an Ideal Client Avatar. As business owners we need to get to grips with who they are, where they hang out, what their pain point is, or, in other words, what is keeping them awake […]
Why 3 is the magic number when it comes to growing your business
Why 3 is the magic number when it comes to growing your business I’m a very big fan of simplicity. Life is complicated enough so when we run a business on top of everything else, we need to keep the admin and to-do lists at a minimum. That’s why I’ve come up with 3 things […]
So, you think you’re too small for a CRM. Here are 10 reasons why you’re not.
So, you think you’re too small for a CRM. Here are 10 reasons why you’re not. I was chatting to Sam, the owner-manager of a small but rapidly growing consultancy business recently. Like many owner-managers, Sam struggles with knowing whether to focus on delivery, business development or the pile of ‘back-office’ or admin tasks that […]
Why is it so important to know and understand your Ideal Client?
Why is it so important to know and understand your Ideal Client? Ask yourself these three questions: Has the way you do business changed either completely or in part following the pandemic? Has your offering changed either completely or in part following the pandemic? Has the way you think about business and the service you […]
5 easy content tips to keep you visible with minimum effort
I asked the fabulous Emma Rundle to write this guest blog to help us find ways to stay visible online during busy periods or when you want to take time out of your business. I’m a big believer in managing overwhelm by having an effective and efficient business. So, here are some ways to keep […]