5 Reasons Why Small Businesses Need CRM Contact Relationship Management (CRM) is not new….it’s been an essential sales and marketing enabler for many years at a corporate level. But if you’re a small business you may consider a CRM as unnecessary. You might think that only companies with a large turnover, or a dedicated sales […]
New Features Released by CapsuleCRM – Improved Social Searches and Security
Some interesting new value add features have been released by the cloud based, small business CRM (Contact Relationship Management) tool CapsuleCRM. Feature 1 is the Improved Social Search This popular feature scans the web and social networks and matches contacts in your CapsuleCRM account with their social profiles – helping you to better connect with your […]
Avatars and How to Create them
Avatars and How to Create Them The idea of an Ideal Buyer Personas or Avatars is that it gives you, the business owner, the chance to understand your ideal buyer, your ideal client. When you know who your ideal client is, who your Avatar is, then you can communicate with them in a way which […]
Are you making the most of Twitter as a small business owner?
There are a massive 316 million active users on Twitter a month and all of them are potential customers for a variety of different businesses. Are you using it and making the most of it? If not, have a look at this useful Guardian Small Business article to help you discover the world of hashtags […]
Guest Blog: 6 Reasons Why SMEs Need a Marketing Plan
I am pleased to share my first Guest Blog by the talented Gill Frood of Flex Marketing: 6 Reasons Why SMEs Need a Marketing Plan Marketing plans aren’t a luxury item reserved only for larger companies with dedicated marketing teams. They’re a very useful element of every business plan. Here are 6 reasons why it’s worth […]