Avatars and How to Create Them

The idea of an Ideal Buyer Personas or Avatars is that it gives you, the business owner, the chance to understand your ideal buyer, your ideal client.

When you know who your ideal client is, who your Avatar is, then you can communicate with them in a way which they understand.

By doing this you massively increase the chance of them engaging with you and you therefore increase the probability of them reading your messaging and it resonating with them.

When your marketing messages start to mean something to your Avatar then you are increasing the chances of them becoming a client – your revenue increases and your cost of sale decreases.

Decrease in the Cost of Sales

The decrease in the cost of sale is so important when growing your business, it puts the time and energy needed to understand your Avatar into context:

Less marketing messages need to be written and sent as the scatter gun approach is replaced with a targeted marketing approach.

Your CRM will reflect your Avatar and so you will be able to lead clients along your product staircase. Your CRM will underpin your business.

The time it takes to convert a prospect to a client will decrease as you send messages which resonate with them to a place where they are likely to see and read them.

My White Paper – Avatars and How to Create them will help you:

1. Understand why your business needs an Avatar

2. Understand how Avatars can be used

3. Understand how Avatars are created

4. Create your own Avatar by providing a step by step guide to help you

To download your copy of the White Paper please click on this link:

White Paper – Avatars and How to Create them by Blake Consultants Ltd March 2016

I help businesses grow by working out what the business owner needs to do differently.  In any area of life if we want to improve then we need to work out what we need to do differently rather than just do more of the same.

Please contact me to arrange a time to have a chat if you would like to grow your business.