The Power of Understanding your Ideal Client
Do you know what your ideal buyer looks like? In order to understand our clients better, we often create personas, or Avatars. This gives us the chance to know and understand our ideal client.
When you know who your Avatar is, and understand the problems they face, you can communicate with them in a much more efficient way. This also means that you massively increase the chance of them engaging with you, because they become more likely to receive and relate to your messaging, and massively decrease the chance of them disengaging from you – so important with GDPR enforceable.
By showing how you understand the issues your ideal clients face, you can explain how your product or service helps to overcome those issues – once your marketing messages really begin to resonate with your Avatar, they are also more likely to convert into a client.
Reduce your cost of sales
When you are growing your business, it’s crucial to keep the cost of sales as low as possible. You will want to ensure that you are doing everything you can to simplify your processes, speed up your sales cycles, and avoid wasting time chasing dead end opportunities. This really puts your avatar efforts into context. The confidence of knowing your ideal client brings massive ripple effects through your business.
Having An avatar decreases the cost of sales in these 3 ways:
1. You will be writing and sending fewer marketing messages, as the ‘scatter-gun approach’ becomes replaced with a targeted marketing approach.
2. You will be able to guide clients efficiently along your product staircase, as your CRM system will be reflecting your avatar in underpinning your business.
3. You will speed up the process of converting a prospect to a client, as you are able to create messages which they are more likely to notice – and which resonate with them better.
Learn to create the perfect Avatar
I have published a white paper, Understand the importance of knowing your ideal client and create your own Avatar, which outlines some of the key aspects of creating an Avatar to support your business and how knowing your ideal client helps you comply with GDPR.
This white paper will help you understand…
1. Why your business needs an Avatar.
2. How Avatars can be used.
3. How Avatars are created.
4. How to build your own Avatar through a step by step guide.
Download your copy of the White Paper here:
How I can support you
Eight years ago, I first started out on my mission to help business owners become more successful. Running my own business gives me a solid understanding of the challenges faced by you as a business owner. I can fully empathise with the many frustrations you have to deal with, which means that I can offer solutions that can make a real difference to your life in a way that a large consultancy may not be able to. Then, of course, it’s time for me to roll up my sleeves and help you with implementing the agreed changes!
My goal is to help you as a business owner to grow your business, by getting the most value out of your 3 most valuable assets:
2. Your Contacts
3. Your Processes
I do this by using the many tools and systems already available to you. We can help you get the best possible value from your existing Contact Relationship Management programme by looking at your system and processes – and if you don’t already have a CRM system in place, we can help you set up your complete business profile on CapsuleCRM – one of the leading contact management platforms for micro, small and medium business owners.
All of this ties in with a significant change in the law which came into force on 25 May 2018 – GDPR. We also help businesses on their GDPR compliance journey – we can help in a number of different ways depending on the size of your business and how much help you would like – book an appointment to have a chat about GDPR, we’d love to hear from you.
If you want to start making some positive changes and grow your business then Contact me today for a no-obligation chat about improving your sales and marketing engagement processes.