The Power of Understanding your Ideal Client
Do you know what your ideal buyer looks like? In order to understand our clients better, we often create personas, or Avatars. This gives us the chance to know and understand our ideal client. Client Avatars are one of the most important things every business should have, yet so many don’t.
When you know who your Avatar is, and understand the problems they face, you can communicate with them in a much more efficient way. This also means that you massively increase the chance of them engaging with you, because they become more likely to receive and relate to your messaging, and massively decrease the chance of them disengaging from you – so important with GDPR enforceable.
By showing how you understand the issues your ideal clients face, you can explain how your product or service helps to overcome those issues – once your marketing messages really begin to resonate with your Avatar, they are also more likely to convert into a client.
Reduce your cost of sales
When you are growing your business, it’s crucial to keep the cost of sales as low as possible. You will want to ensure that you are doing everything you can to simplify your processes, speed up your sales cycles, and avoid wasting time chasing dead end opportunities. This really puts your avatar efforts into context. The confidence of knowing your ideal client brings massive ripple effects through your business.
Having an Avatar decreases the cost of sales in these 3 ways:
1. You will be writing and sending fewer marketing messages, as the ‘scatter-gun approach’ becomes replaced with a targeted marketing approach.
2. You will be able to guide clients efficiently along your product staircase, as your CRM system will be reflecting your avatar in underpinning your business.
3. You will speed up the process of converting a prospect to a client, as you are able to create messages which they are more likely to notice – and which resonate with them better.
Learn to create the perfect Avatar
I have published an eBook: Understand the Importance of Knowing Your Ideal Client and Create Your Own Avatar, which outlines some of the key aspects of creating an Avatar to support your business and how knowing your ideal client helps you grow your business and comply with data protection laws.
This eBook will help you understand…
1. Why your business needs an Avatar
2. How Avatars can be used
3. How Avatars are created
4. How to build your own Avatar by providing a step by step guide
Download your copy of the eBook here:
How I can support you
My goal is to help you as a business owner to grow your business, by getting the most value out of your 3 most valuable assets:
1. your contacts/data
2. your processes and systems
When you make the most of your contacts/data you are in the best place possible to increase your revenue. When you have efficient, repeatable processes in your business you reduce the cost of sales. Both of these give the business owner more head space to focus on growing their business.
The overall result is an increase in net profit.
I help my clients grow their businesses by:
> Designing and creating bespoke Contact Relationship Management (CRM) systems (often CapsuleCRM), integrating with systems such as Xero and Mailchimp to enable the business to make the most of their contacts, manage their pipeline and provide a consistently high level of service to their clients – resulting in an increased net profit year on year by increasing revenue and reducing costs.
> Creating the right systems and processes to improve efficiency and free up the business owners time to do more of what they want, and need to do, and less of what they don’t want, or need, to do. Using the correct business tools will help nurture the growth potential of any business. Blake Consultants work with a number of business tools such as CapsuleCRM, Mailchimp and Xero, and weaving these into the fabric of your business will help you move from today’s struggle to tomorrow’s reward.
Running my own business and working with clients for over 9 years gives me insight and experience of the issues and challenges faced every day by business owners. I take pride in my creative, can do attitude to turning challenges into opportunities.
To learn how we can support your growth pathway, let’s schedule a no obligation call to discuss taking your business to the next step. Please click here to find a time which works for you.