Lifting the Lid Off GDPR

We are now Counting Down to the 25th of May GDPR deadline!  As we get closer we are keen to bust some GDPR myths and so are sending out a handful of emails over the coming days to do just that.

If you are a B2C or B2B business with a European client base, you need to ensure you are compliant and have systems and processes in place to ensure you are handling people’s data correctly.

GDPR reflects a change in human rights and the way businesses communicate and keep data – it’s a mindset change. Data belongs to the individual, not to you.

We will help you find out more about the six most important elements of the GDPR:

1. Lawful reasons to process data
2. Data subject rights (Individuals’ Rights)
3. Data breach procedures
4. Decisions needing senior input and approval
5. Managing agreements between clients and the organisations that process data
6. IT security overview

Over the last few months we have shared our message with over 1800 business owners through presentations, webinars and one to ones.

We have listened to the questions and heard your problems and created and built a solution to help you, the business owner, and we are delighted to release to you the affordable and easy to use GDPR Compliance Roadmap Toolkit.  

What’s in the GDPR Compliance Roadmap Toolkit?

The toolkit includes a step-by-step guide to becoming compliant PLUS overviews, policies, templates, explanations and the long awaited checklists.

What is the aim of the GDPR Compliance Roadmap Toolkit?

1. To give you an overview of GDPR so that you understand what you need to do for your business.
2. To give you a step-by-step guide to make the right choices and implement the correct procedures to ensure your company is GDPR Compliant.

The GDPR Compliance Roadmap Toolkit includes:

• An Introduction to GDPR and the Toolkit (includes the Step-by-Step Guide)
• GDPR Checklist
• Data Segments Worksheet
• Lawful Reasons for Processing
• Privacy Policies & Individual Rights
• Processor Agreements
• IT Security Checklist
• Data Breach Overview & Checklist
• Checklist for Senior Level GDPR Decisions

Click here to find out more and to purchase the GDPR Compliance Roadmap Toolkit

If you think that your company will need more help, we also offer a bespoke GDPR Audit, where we can go through your business in detail and come up with an individual plan. Find out more in our video.

For further help and information you can watch our latest “Lift the Lid Off GDPR” webinar  and you can also watch our other four webinars which are listed at the end of the page.

We can help streamline your data, systems, and processes. With our help, you can turn the arrival of GDPR into an opportunity instead of a threat. Having cleaner data will make it easier to target your ideal customers. We have a great white paper about the importance of finding your ideal client avatar, which you can download here.

Do get in touch by contacting me on julia.blake@blakeconsultants.co.uk or 01635 592020.

Julia Blake is a systems and process expert who specialises in helping micro, small and medium sized businesses grow. Using her wealth of experience in business management, Julia works with you as a business owner to develop the three most important business assets: You, your contacts, and your processes.

Blake Consultants, of which Julia is the Founder and Director, is a strategic partner for businesses that want to align their internal processes with visions of growth and success. With the help of a set of fully integrated best-of-breed tools, Blake Consultants are able to create a solid foundation for business operations and provide consistent value for clients.

The two cornerstone applications championed by Julia and Blake Consultants are CapsuleCRM and Mailchimp. These are both cost-effective and efficient tools to help you collect, clean, enrich and enhance your contact data within the parameters of the GDPR. Businesses that use these tools have been proven to boost sales conversions, mobilise their marketing machine, automate regular tasks, and improve their planning – all the while saving a huge amount of time and energy.

Andrew Roberts has been involved in B2B data management for 20 years for some of the world’s largest global IT organisations, and has built up pragmatic experience of how to manage different legislative and contractual data restrictions and regulations.

In 2014, Andrew launched Blue Tortoise to support customers faced with breaches of data licensing. The mission of the business is to provide data support for global, B2B marketing organisations, and a main element of that is to help clients become compliant with their

relevant global data protection regulations, through setting up data structures, receptacles (CRM systems, DBMSs), interfaces, and audit trails. Blue Tortoise is currently heavily involved in supporting customers in preparation for GDPR compliance, but many customers are also dealing with other regulatory regimes in different areas of the world, such as CASL, and Australian and Japanese data regulation.

When working with clients, Blue Tortoise establishes the gap between where the business is today and where it needs to be. By investigating their current approach to data and comparing that with the best practice goal, Blue Tortoise is able to create recommendations and support for customers to bridge that gap.

 

Åsa Magnusson is a skilled content strategist and copywriter with a solid background in the corporate world. She works closely with clients to create engaging content that supports their lead generation, draws maximum value from their data and keeps subscribers coming back for more.

As Managing Director of content marketing agency The IT Content Factory, Åsa works with a team of skilled copywriters, designers and marketers supporting technology-driven businesses in creating high-converting sales and marketing content. By focusing on practical content strategy, they are able to help businesses find their voice and express it in a way that builds profitable, long-term customer relationships and brand presence.

In addition to working with clients, Åsa is also an accomplished author and playwright. In 2017 she published the marketing career guide “Hunting with Tigers” and is a feature contributor in the upcoming anthology “The Art of Communication”.