Avatars and How to Create Them The idea of an Ideal Buyer Personas or Avatars is that it gives you, the business owner, the chance to understand your ideal buyer, your ideal client. When you know who your ideal client is, who your Avatar is, then you can communicate with them in a way which […]
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Are you making the most of Twitter as a small business owner?
There are a massive 316 million active users on Twitter a month and all of them are potential customers for a variety of different businesses. Are you using it and making the most of it? If not, have a look at this useful Guardian Small Business article to help you discover the world of hashtags […]
Guest Blog: 6 Reasons Why SMEs Need a Marketing Plan
I am pleased to share my first Guest Blog by the talented Gill Frood of Flex Marketing: 6 Reasons Why SMEs Need a Marketing Plan Marketing plans aren’t a luxury item reserved only for larger companies with dedicated marketing teams. They’re a very useful element of every business plan. Here are 6 reasons why it’s worth […]
Stop Sabotaging Your New Year’s Resolutions …..by Tracey Miller
The end of one year and the fresh start of the next is clearly a logical time to take stock and evaluate where we want to get to over the coming 12 months – but how can we set ourselves up to actually achieve this year, to make a real difference …… have a read of this excellent blog by Tracey […]
Data Checks are not just for Christmas (card lists)
I am sitting at my desk on this dreary November day, humming Guns N’ Roses “November Rain” to myself, pondering the modern dilemma of how to say “Thank You” to my clients this Christmas. A time when it’s acceptable to give gifts without it being seen as anything other than a lovely thing to do. […]