Emma Rundle – Client Success Story Revisited

The Original Challenge

We first worked with Emma Rundle, a content writer who runs Melting Pot Creations, just as her business started to grow. She needed better pipeline visibility and the peace of mind that she wouldn’t lose track of opportunities or deliverables.

Our bespoke Capsule solution replaced an off-the-shelf CRM she’d been using but added huge amounts of extra functionality.

Emma’s Update

“Since my client success story was written in July last year, my business is almost unrecognisable. Turnover has nearly doubled, and I have many more regular clients. Most importantly, though, I know my number inside out and capture every opportunity, no matter how small, which enables me to nurture and convert more than I used to.”

“Capsule has evolved with me”

One of the best things about Capsule is the constant development. Emma has benefitted from several upgrades, each of which has made doing business easier. ”The email integration is amazing. I can set up tasks and keep notes, all from my email screen. It saves so much time and effort.”

Emma estimates that Capsule has freed up around 40% of her working week. “I have a VA who now runs the admin side of my business but even this has been enhanced by Capsule as she’s also a user so we can both benefit from the visibility we need. In fact, she loved it so much she now runs her business with Capsule too!”

One of the major improvements Emma has experienced is the ability of Capsule to act as an extension of her own memory. “It’s the little details that it captures, which if forgotten, would affect the quality of service I could offer my clients and also mean things took me longer to complete. I have prompts built in to review things with existing clients and this has led to increased business as it stimulates conversations about their needs.”

 “I can’t imagine running my business without Capsule now,” says Emma. “The first thing I do every morning is open it and check my tasks for the day. It’s always there in the background and is an integral part of around 90% of my working day. It’s probably the single most important thing I did to enable me to grow my business and Julia’s advice and guidance is always invaluable too.”

Julia’s Says

“I always say that Capsule is an extension of your best self and Emma has put this to the test. It proves that having the right systems in place frees up the business owner to focus on what will generate growth and profit and this is evident from Emma’s outcomes so far. Long may it continue.”

How could Blake Consultants help you?

 If you run a small to medium sized business and would like future growth and success, here’s how Blake Consultants can help:

1. Experiencing overwhelm? We will reduce your workload and increase your revenue by making you more efficient;

2. Experiencing high success?  We’ll set up your business to enable you to cope with high levels of delivery and have time to plan and grow;

3. Reached a growth milestone? Our CRM solution will enable you to recruit and maintain consistency of approach;

4. Struggling to convert opportunities? We will help you find the time to nurture your business and segment your activities and messaging;

5. Forward thinker? As a very early start-up who recognises you need a business structure to grow in to, we should be your first stop.

If you’re a coach, consultant or other service-focused business owner, ambitious for growth, contact Julia for an initial free consultation.


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