The fast lane to Business Success
The biggest asset in your business is YOU. But the second biggest asset is your contacts. In the Business Boost programme, we work with you to grow and structure your contact list, create repeatable value, and repeatable processes. This will help to not only lay the foundation for growth, but it will enable you to get an overview of your current customer base and future business pipeline.
Collect and enhance your data
You probably already have a list of contacts. But what is your strategy for growing it? And as it grows, how do you ensure that your data stays accurate over time? Every database needs regular maintenance and cleansing. We will work with you to not only identify and consolidate contacts, but we will provide you with strategies to keep your data healthy in the long term.
Analyse your data
Not all business contacts are created equal. You will no doubt have some strategically important contacts in your list, which are key to your business success. So how do you track their purchasing behaviour, their feedback, their return rates and their communications? With the right systems in place, you will be able to carry out detailed analysis of your data – to ensure you stay aware of the important information that can sometimes be hiding between the lines.
Structure your data
Your business deserves to have all your contact data in one place, where you can quickly find what you’re looking for. If you are one of the many business owners who keeps data in various different files and spreadsheets, you need to start making some changes. Inevitably, mistakes are made and data is lost when not handled in a uniform, structured way. Disorganised contacts can’t be used efficiently to grow and improve your business.
Use your data
Your data is only as good as what you do with it. Once you’ve consolidated, cleaned, analysed and structured your contacts, you need to start putting your data to work.
With the help of data segmentation, you will be able to tailor messages to different target groups. This will help you to make the most of all the various opportunities within your contact list. We will also support you in creating and exporting email lists to work in tandem with your email communications platform, and get optimum value from any current marketing application investments.
Manage your CRM system
Whatever your contact management system, we can help you get the best possible value from your existing processes. However, if you don’t already have a CRM system in place, we can help you set up your complete business profile on CapsuleCRM – one of the leading contact management platforms for small and medium business owners.