The Small Business Enhancement Package
The Small Business Enhancement Package is designed to help the small business owner improve the profit of their business by
increasing revenue and reducing costs. The Package makes the most of affordable, accessible and compatible cloud
based systems in the following functional areas: Product Delivery, Lead Generation, Sales Process, Marketing (including Email and Social Media), Customer Service and Accounts.
Having bespoke systems in place which reflect the vision, goals and the business model will, in time, enable the small business owner to spend more time on the parts of their business they enjoy the most, as all parts of the business will run as smoothly and efficiently as possible.
The Core Components of the Small Business Enhancement Package are:
- Revisiting the company Vision, Goals and Avatar (ideal client) to ensure you are on the path you want to be on.
- Setting up or evaluation your bespoke Contact Relationship Management (CRM) System (probably CapsuleCRM) enabling you to stay in touch with all contacts, encourage clients along the product staircase, manage your pipeline and ensure consistent product/service delivery.
- Raising awareness of your business and brand through Twitter, LinkedIn and Facebook.
- Setting up of the social media scheduling tool – Hootsuite to efficiently deliver your marketing messages to social media.
- Setting up/streamlining Mailchimp and integrating it with your bespoke CRM (probably CapsuleCRM) to deliver targeted marketing messages to your chosen segment. This will increase the quality of leads being generated and therefore sales won.
- Checking that marketing messages are relevant, targeted and add value; and setting them up to be delivered via the social media scheduling tool Hootsuite or via email (Mailchimp). By using images, colours, hashtags and timings the chance of your messages being read by your target audience will be optimised.
- Setting up/streamlining of Cloud based accounting package (Xero) integrating with CRM (probably CapsuleCRM) giving the business owner all the benefits of an accountancy package on the go, plus a financial overview on one screen of how much work you have done for a client and how much you could do.
- Linking the existing website to CapsuleCRM to capture information entered on your Contact Us page.
- Enhancing Social Media presence and raising visibility, through blogs, white papers etc
- Understanding traffic flow to your website through Google Analytics.
Over the last 6 years I have helped many small businesses make sense of the different systems and how they work together, how they add value and how to get the most from them. I do this by working with the business owner to understand their goals and aspirations, I then make sure that these are underpinned by the business processes and systems.
If you would like discuss the Small Business Enhancement Package further please contact me on Julia.firstname.lastname@example.org