5 Ways to Improve Your Productivity* (*Being busy is not necessarily being productive.) Have you ever heard the term “busy idiot”? Of course, I’m not suggesting for a moment that you are one, but many of us business owners sail close to the wind on this one from time to time. It was Gordon Ramsay […]
CapsuleCRM
Ally Ilott – Client Success Story Revisited
The Original Challenge When we first worked with Ally Ilott from will writing firm Heritage Estate Planning, she was using spreadsheets to manage her growing business. Her main challenges, perhaps unsurprisingly, were tasks, including prospective clients, falling between the cracks. We designed and implemented a bespoke Capsule CRM solution and, this week, we revisited Ally […]
Why Customer Experience is the Hot Theme for 2022
Why Customer Experience is the Hot Theme for 2022 Customer experience software experts, Zendesk, say that 2022 is the year of customer service-led growth. Why? According to their blog, the pandemic has made customers more discerning than ever with over 60% saying they will defect from a brand after just one bad experience! It’s critical for future […]
Three Steps to the Perfect Pipeline
Three steps to the perfect pipeline What does a sales pipeline mean to you? Do you have one that you check on regularly? Do you take small but frequent actions to nudge opportunities towards becoming new business? Or do you feel a sense of rising panic when someone mentions pipelines? Do you have a rough […]
This is what a CRM should do – does yours?
This is what a CRM should do – does yours? We hear a lot about what a CRM is designed to do, but what’s important to the people using them? The team behind Capsule, one of the most popular CRMs, have collated hundreds of customer requests in order to gain qualitative data on what people […]