Help your Ideal Client to fall In Love with You Why is it important for your Ideal Client to fall In Love with You? Well, people buy from people, and people buy from people they trust. Trusting someone is part of the whole warm, fuzzy, exciting “being in love” feeling – so how do you […]
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How To Double Your Turnover in 2019
How to Double your turnover in 2019 Wow – what a year 2018 was! It was the best year ever in the nine years I have been running my business and I’ve got great things planned for 2019 too. I have such a good feeling about 2019 and that is not something I usually say, […]
Dear Father Christmas, what I’d like for Christmas is some order in the chaos
Dear Father Christmas, what I’d like for Christmas is some order in the chaos It’s that time of year again, we’ve survived the Black Friday deluge of emails and ‘unmissable’ offers, and are turning our thoughts to Christmas and sharing some festive good will with clients, suppliers and business supporters. I love that it’s one of the […]
How to Relax on Holiday AND Keep Your Business Growing
The summer holidays are looming. This is exciting, of course, but also a potential source of stress when you run your own business. In this article I will help you find a balance between taking time off and keeping your business not only ticking along but generating interest. The benefits of holidays Holidays are good […]
The Power of Understanding Your Ideal Client
The Power of Understanding your Ideal Client Do you know what your ideal buyer looks like? In order to understand our clients better, we often create personas, or Avatars. This gives us the chance to know and understand our ideal client. When you know who your Avatar is, and understand the problems they face, you […]