Dear Father Christmas, what I’d like for Christmas is some order in the chaos It’s that time of year again, we’ve survived the Black Friday deluge of emails and ‘unmissable’ offers, and are turning our thoughts to Christmas and sharing some festive good will with clients, suppliers and business supporters. I love that it’s one of the […]
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How to Relax on Holiday AND Keep Your Business Growing
The summer holidays are looming. This is exciting, of course, but also a potential source of stress when you run your own business. In this article I will help you find a balance between taking time off and keeping your business not only ticking along but generating interest. The benefits of holidays Holidays are good […]
The Power of Understanding Your Ideal Client
The Power of Understanding your Ideal Client Do you know what your ideal buyer looks like? In order to understand our clients better, we often create personas, or Avatars. This gives us the chance to know and understand our ideal client. When you know who your Avatar is, and understand the problems they face, you […]
The Positives of GDPR and what you should do now
The Positives of GDPR and what you should do now There are only a few days now until the new GDPR law which affects us all, as individuals and business owners, becomes enforceable. It feels as though we are in the departure lounge getting ready to get on the flight! Although your flight may have […]
Lifting the Lid Off GDPR
Lifting the Lid Off GDPR We are now Counting Down to the 25th of May GDPR deadline! As we get closer we are keen to bust some GDPR myths and so are sending out a handful of emails over the coming days to do just that. If you are a B2C or B2B business with a European client base, you […]