Are you reflecting your knowledge back? I often talk about the importance of knowing your Ideal Client is and having an Ideal Client Avatar. As business owners we need to get to grips with who they are, where they hang out, what their pain point is, or, in other words, what is keeping them awake […]
Know your ideal client
Why 3 is the magic number when it comes to growing your business
Why 3 is the magic number when it comes to growing your business I’m a very big fan of simplicity. Life is complicated enough so when we run a business on top of everything else, we need to keep the admin and to-do lists at a minimum. That’s why I’ve come up with 3 things […]
So, you think you’re too small for a CRM. Here are 10 reasons why you’re not.
So, you think you’re too small for a CRM. Here are 10 reasons why you’re not. I was chatting to Sam, the owner-manager of a small but rapidly growing consultancy business recently. Like many owner-managers, Sam struggles with knowing whether to focus on delivery, business development or the pile of ‘back-office’ or admin tasks that […]
Why is it so important to know and understand your Ideal Client?
Why is it so important to know and understand your Ideal Client? Ask yourself these three questions: Has the way you do business changed either completely or in part following the pandemic? Has your offering changed either completely or in part following the pandemic? Has the way you think about business and the service you […]
Now is a great time to Spring Clean your Data
Now is a great time to Spring Clean your data A slightly longer and darker winter than usual is coming to an end and traditionally, as Spring breaks, we invest energy in sowing seeds to grow throughout the rest of the year. This year should be no different and, after so much disruption, it’s probably […]