Time: it’s one of the few things we can’t change or control. And we always need more.
As a business owner, no-one knows this more than you. Spreading your own time between delivering excellence to your clients and building successful growth plans for your business is probably one of your greatest challenges.
So what if I told you there was a tool that could help you achieve this elusive balance?
What could a CRM do for me?
A CRM is a system that manages the entirety of your Contact Relationship Management activity. From new leads to nurturing existing client, and supplier, relationships and onwards to growing your business by upselling or cross-selling, the right CRM will do it all.
A fully customisable CRM, such as Capsule, is even more useful. It will enable you to map your requirements, your processes and your contacts in such a way that you have an automatic prompt for the next action you need to take to move a prospect or a client along your pipeline or up your staircase. In other words, your business growth activity is taken care of and you know exactly what to prioritise each and every day.
We like to call a CRM a Contact Management System because this conveys how much it can really do for us. When it’s combined with just a couple of other systems – such as Xero. Mailchimp, Google or Office365, it gives you, as a business owner, all the foundations you need for growth.
Aren’t CRMs a massive undertaking?
CRMs are often perceived as needing a huge investment of time, money and technology. But that simply isn’t the case. Capsule operates in the cloud and will save you time and money in the long run for several reasons:
- It will extend the period of time available before you need to take on additional support staff
- It will give you an at-a-glance view of your opportunities and the actions needed to realise them
- It will enable you to find more opportunities among existing client accounts
- It will save you time (which is the same as saving you money)
- It will make onboarding future team members quicker and more effective, letting them hit the ground running
CRMs make your business effective, efficient and agile. These are all qualities that customers value and will translate into you being the provider of choice for many.
How would you like a clone of your best self?
One of the best things about designing your own bespoke CRM is that you can capture the very best ideas and processes forever. You’ll no longer be reinventing the wheel every time you get an enquiry; instead you will save time with a consistent approach to attracting, converting and delivering business which can be based on your best ever experiences. It’s like picking your most efficient and successful day in the office and bottling it.
Most importantly, implementing a CRM means you have the freedom to spend time on your business rather than always being tied up in it. You are the brains behind the company and your product or service development, as well as planning and forecasting, can now be prioritised in a way they couldn’t before, simply due to there only being a certain number of hours in the day.
Do you want to save time (and money)?
My goal is to help you, as a time-starved business owner, to manage, maintain and grow your business by getting the most value out of your three highest value assets:
- Your contacts/data
- Your processes and systems
When you make the most of your contacts/data you are given the gift of time which puts you in the best place possible to increase your revenue.
When you have efficient, repeatable processes in your business, you free up time for more growth activity, as well as reducing the cost of sales.
Both of these give you, as the business owner, more time and headspace to focus on growing your business.
I’m always happy to have a chat – you can contact me at firstname.lastname@example.org
I have been working with CapsuleCRM for over 10 years and helped many clients increase revenue, reduce costs, make the most of their contacts, manage their pipeline and deliver great customer service. Most of all, my clients save time and can then reprioritise their energy and focus.
I do this by designing and installing Capsule to meet the client’s needs, offering a bespoke CRM to suit their business requirements. Capsule really is a great solution for growing businesses and when it is integrated with Mailchimp and Xero you become consistent, efficient and successful.
To find out more or arrange a time to discuss how I can help you, please contact me. Thank you.